The last video I shot and edited was one of the most demanding videos I have ever created, but it was an absolute pleasure to work on because of the diversity of shoots and the emotion it delivered. The purpose of the video was to create a captivating and emotional video that would help California State University San Marcos raise money for scholarships during the annual Gala event. It definitely put my skills to the test because it involved multiple cameras, tons of “b-roll” footage, and a great deal of collaboration. Of course I cannot take all the credit, my partners Matt Unwin and Armand Gutierrez had vital roles in the making of this video, but I spent hours upon hours editing the project making adjustments and tweaks, so I feel a bit like it is my “baby.” All of the hard work definitely paid off because I just received an email praising the video; below is the text of that email as well as the video itself:
“Happy news to report…
On Saturday night at the University’s gala, we debuted your video (titled Empowering Tomorrow’s Leaders) and the response was incredible. As you may recall from our discussions, the video is played just before our “Raise the Paddle” where we ask our guests to raise their live auction bid cards and make a donation to support student scholarships. Last year, to give you a comparison, we raised $30,000 after the video. This year… drum roll please… we raised more than $70,000!!!! The video inspired our guests to more than double their gifts from last year, and in fact , it is the highest amount we’re ever raised for “Raise the Paddle” in the history of our fundraiser. And in so many ways that is because of you and your work. Nastassja and Temet were brought up following the video just before the bidding began… and because of the connection and heart that you captured in the video, they received a standing ovation! People were moved, some even to tears. Your video allowed our donors to connect with our students in a way that was powerful and purposeful. More students will have access to scholarships at CSUSM because of your ability to share the lives of our students in meaningful ways.
Each of you had a strong hand in making our video standout in exceptional and powerful ways. Your enthusiasm, expertise, creativity, skillful attention to detail and collaborative team approach produced a masterful video for us. You really listened and delivered what we needed. Communicating the lives and personal impact of scholarships for three of our students in just 5 minutes is a tall order, but you perfected it beautifully. From the interviews and diverse yet engaging broll shots, to the music that guided the story, to the hours (and hours) of editing that perfected our vision, the final product was spot-on. Thank you!
I encourage you include the fundraising dollar amount, as well as the increase, in your portfolio along with the video. It’s proof that your work can inspire action and deliver results in incredible ways. I’ll be sure to pass along additional feedback as I hear it. The video will be going up online (on the homepage, YouTube and NewsCenter this week). Kudos again, and I hope you have a great day, week and summer.
All the best,
Christine
Christine Vaughan
Communications Specialist
Office of Communications, University Advancement
California State University San Marcos”
http://youtu.be/A11i0-3Vf8s
Sebastian Maselli 